LEADERSHIP
Our principals are committed to hands-on client service and project support, managing our full range of world-class industry specialists.
STUART BRUCK, PRINCIPAL
Stuart Bruck is a seasoned healthcare advisor and operator with decades of experience delivering strategic, actionable solutions that drive growth and value. Known for his hands-on, collaborative approach, Stuart has helped transform healthcare and healthcare technology organizations into high-performing, cash-generative businesses across the US and international markets.
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His expertise spans the full spectrum of healthcare operations—including provider systems, regulatory environments, sales, marketing, and reimbursement—making him a trusted partner for company founders, executives, and investors alike. Stuart has held key leadership roles in multiple successful ventures, including several publicly traded companies.
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He previously served as CEO of a publicly listed UK-based medical and dental company, which was acquired by the UK’s largest health insurer. As a principal in two successful medical management organizations, he played a pivotal role in optimizing operational performance and scaling services. He also co-founded and chaired a digital advertising company that pioneered the use of AI to deliver billions of targeted ads for top-tier advertisers across leading media platforms.
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In addition, Stuart led the development of a major medical imaging company in Australia, that was acquired by a top healthcare and logistics firm listed on the Australian Securities Exchange.
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Stuart brings clarity to complexity and is widely recognized for his ability to identify strategic opportunities, mobilize teams, and deliver measurable results in dynamic healthcare environments.
MARI HOIDAL, PRINCIPAL
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Mari Hoidal is a seasoned leader in healthcare strategy, business development, and commercial operations, with deep expertise across hospitals, outpatient services, and clinical diagnostics. She has a proven track record of driving global growth and profitability through the development and execution of strategic initiatives and high-impact sales and marketing programs.
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Mari brings a unique blend of analytical precision and creative vision to every engagement. She has led global marketing efforts for high-growth diagnostic companies, building brand awareness, launching transformative products, establishing effective pricing strategies, and overseeing all aspects of promotion and collateral development. Her hands-on leadership has consistently delivered measurable results in competitive and rapidly evolving markets.
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A trusted advisor to executive teams, Mari has designed and executed key market research initiatives—ranging from scientific advisory boards to user groups and industry-wide surveys—to inform product development and market entry strategies. She also oversees complex due diligence efforts for healthcare and life sciences transactions, bringing rigor, insight, and a strategic lens to every project.
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Mari is known for her detail-oriented approach, critical thinking, and commitment to excellence. Her work reflects a passion for helping healthcare organizations navigate change, seize opportunities, and achieve sustained success.